Sunday, February 13, 2011

Min Skoa71 Concept

Min Skoa71 is known for making high-end quality shoes that are fit for only the those who can appreciate the quality and afford the prices. Min Skoa is a company that until recently has only manfuactored in Swedan specializing in creating shoes for people who live for outdoors aren't afriad of adventure. Since they decided open a store in North America they want to embrace and diffrent lifestlye and culture that the city has to offer. The biggest difference the company noticed to the city is the focus on nightlife or the "party" scene, people go out all night, they meet new people, no one ever stays in one place for long. For the most part people never know where the night is going to take them, its an adventure. Min Skoa decided to create a shoe for the girl that is fashionable, has a lot of money, everytime she goes out she ends up on page 6, in other words a socialite. This shoe is for the girl that can afford and appreciate quality items, she is the ultimate city girl, she lives to party, and wants to show off how great her life is. This ideal girl thrives off the idea that the shoes are designed just for her and has its own serial number that gives her exclusive access to Min Skoa71. 

Concept Brain storming


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