Minskoa71- Logo Coverup

 

Here is the before after after pics of my shoes with the original logo and a shot of my shoes without the logo

Minskoa 71- Shoe AD Concepts

The back story for my Minskoa71 ad is directed towards the typical party girl, who loves to go out all night and party in the city, so for my ad I want to have a picture of the shoes in a club, maybe with a a crowd or a picture of downtown in the background. Here are some pictures that have given me idea for my ad.

Min Skoa71 Shoe Roughs

these are some of the shots of the shoe pre-photoshop

Min Skoa71 Concept

Min Skoa71 is known for making high-end quality shoes that are fit for only the those who can appreciate the quality and afford the prices. Min Skoa is a company that until recently has only manfuactored in Swedan specializing in creating shoes for people who live for outdoors aren't afriad of adventure. Since they decided open a store in North America they want to embrace and diffrent lifestlye and culture that the city has to offer. The biggest difference the company noticed to the city is the focus on nightlife or the "party" scene, people go out all night, they meet new people, no one ever stays in one place for long. For the most part people never know where the night is going to take them, its an adventure. Min Skoa decided to create a shoe for the girl that is fashionable, has a lot of money, everytime she goes out she ends up on page 6, in other words a socialite. This shoe is for the girl that can afford and appreciate quality items, she is the ultimate city girl, she lives to party, and wants to show off how great her life is. This ideal girl thrives off the idea that the shoes are designed just for her and has its own serial number that gives her exclusive access to Min Skoa71. 

Concept Brain storming